Marabou Black

Marabou is one of Sweden's most beloved brands. They were about to relaunch Black, a chocolate bar with a licorice flavor. At the same time, Tommy Nilsson was set to release his first album in seven years. So we thought, why not let them make a comeback together?

Said and done —Tommy Nilsson changed his name to Black. The result? It was discussed on all the major TV and radio shows, generated over 300 newspaper articles, and made the front pages. On top of that, Marabou Black quickly became the 3rd best-selling chocolate bar in Sweden.