Apoteket – Allergy zombies
Every year, millions of Swedes suffer from pollen allergies. Huge amounts are spent on tablets, nasal sprays, and eye drops. To make Apoteket the obvious destination for everyone affected, we leveraged the following insight: Many people don’t realize that it’s possible to become symptom-free with the right help. Instead, they walk around feeling like zombies completely unnecessarily. The campaign ran across everything from TV to outdoor advertising—breaking sales records and resonating strongly with the Swedish public.
